American Giant

American Giant is all about making classic styles that will last in your closet for years and years. They didn't have much going on in the paid social space in terms of variety of creative and strategy prior to working together and they wanted to change that. Through initial rounds of testing different ideas and iterating on top-performing creative, I was eventually able to come up with a look and feel that appeals to their audience. I translated that into brand campaign, seasonal and yearly sale social creative as well as art direction. I was also able to help create excitement behind new store openings. This was a fun challenge in starting from scratch and getting creative to imagine what kind of content will perform best.

Role: Art Direction, Motion, Design