dpHUE

dpHUE’s co-founder and celebrity hair colorist, Justin Anderson, has a very outgoing and playful spirit that is radiates throughout the brand. This lended as inspiration for the brand campaign, yearly and seasonal social creative I made for them. Fun text treatments, interesting video layouts and ASMR sounds (to name a few!) helped push them to higher performance growth in the age of video to surprise, delight and engage scrollers.

Role: Motion, Design

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American Giant