Everlane

Everlane wanted assistance in transforming their social presence into one that both stands out among other clothing brands that offer everyday essentials and performs. As TikTok began to rise in popularity, with that came an opportunity to appeal to a younger, gen-z audience through bright colors and interesting, snappy video transitions. I created brand campaign, seasonal and yearly sale social creative for them with this in mind. I also assisted in art direction for launches and sales; balancing what has worked in the past for them, what performs best in the social space and new ideas that will achieve further growth.

Role: Art Direction, Motion, Design